Telephone Tracking enables you to monitor calls from your website and know precisely what marketing activity brought them there; whether it was from another website, Google or your paid search effort.
So no longer will you have to guess how your caller has found you.
Call tracking is an essential tool for any business that spends money on advertising across multiple stations. Clients with AdWords possess an intrinsic need to monitor the calls that are relevant to their keywords, to be able to comprehend which keywords provide call conversions. Call Conversions With no visibility of call conversions, it is not really feasible to work out if your investment from the keywords on your portfolio is providing value or not. Is just monitoring AdWords call conversions ?
Most customers are looking to monitor not only PPC, but additionally SEO, Screen, Affiliates, Social Media as well as Offline campaigns like TV, Direct Mail, Radio, Print media & trade show traffic not to mention Bing PPC traffic. This is where the power of a 3rd generation call monitoring system like Call Conversions Tracking comes from, since it allows you to see your ROI for every one of these vital channels not just Google PPC. This is essential actionable data allowing you to optimise the efficacy of each of your marketing channels, crucial to the success of any business enterprise.